Marco Ruschioni · Ecommerce, Retention & AI
Deploy theGrowth Engine
25+ years running ecommerce and retention for the world's best. L'Oreal. Hotels.com. Expedia. Crocs. The Body Shop.
02 · The Engine
Everything is in place. Something is holding it back.
Store, email, CRM, operations: the machinery already exists. The numbers say it leaks, quietly and expensively. The job is finding where, then fixing it in the order that pays back fastest.
- ONSITE CONVERSIONLEAK 01
Traffic arrives. Too little of it buys.
- EMAIL FLOWSLEAK 02
Underperforming or unfired. Up to 40% of revenue sits here.
- CUSTOMER DATALEAK 03
Too little captured. Even less put to work.
- MANUAL OPERATIONSLEAK 04
Hours every week on work a machine should be doing.
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03 · Plot the Course
Aimless is expensive.
Most engines fail for want of direction, not power. Campaigns with no map, budget spread thin, no order of operations. The course gets plotted first: where the revenue sits, which fix pays back soonest, and what happens after that.
Book a call04 · Flight Record
Deployed for the world's best.
- Senior Director, Ecommerce & DigitalCROCS
- Group CRM DirectorL'OREAL
- CRM DirectorHOTELS.COM
- Head of Ecommerce & DigitalTHE BODY SHOP
Built and exited a seven-figure ecommerce business. 25+ years across the UK, South Africa, Australia, Italy and Greece. Now auditing hundreds of seven-figure brands at Daily Mentor.
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05 · Deployment
Three ways to work together.
01 · Diagnose
The Audit
A forensic pass through the whole engine: store conversion, email, CRM, data and operations. You get the leaks, what they cost, and the exact order to fix them.
02 · Rebuild
The Rebuild
I execute. Funnels rebuilt, flows live, data wired in, the repetitive work automated. Done, not advised.
03 · Command
The Retainer
Your ecommerce and retention director, without the headcount. Strategy, execution and the team, month to month.
What I get deployed on
- Email & Retention AuditThe full teardown: flows, campaigns, deliverability, segmentation.
- Website UX & Conversion AuditWhere the journey leaks, found page by page.
- CRM StrategyLifecycle, segmentation and contact strategy that compounds.
- Klaviyo Build & MigrationFlows, templates and data done properly, first time.
- Deliverability RescueOut of the spam folder, back in front of customers.
- SMS & List GrowthOwned audience growth that pays for itself.
- AI OrchestrationAgents and workflows doing the work of a team, under supervision.
- Fractional Ecommerce & Retention LeadershipA director in the seat, without the headcount.
06 · Ignition Sequence
Then it flies.
A tuned engine does not just recover lost revenue. It compounds it. More of your traffic buys. The flows pay for themselves. The data works as hard as the team, and the machines take the repetition.
Book a call07 · The Mark
Ready when you are.
One call. I will tell you where your engine is leaking and what it is worth to fix.
Book a call